Bobby Hotel (“Bobby Hotel,” “we,” “our,” or “us”) values our relationship with you and takes your privacy seriously. The purpose of this online privacy policy (this “Privacy Policy”) is to outline how we may process, collect, store, disclose, use, and protect the personal information of our website visitors and customers (“you” or “your”) that is collected and used when you engage with Bobby Hotel, our services, or visit any of our websites that link to this Privacy Policy (collectively, the “Site”). This Privacy Policy also describes the choices you can make about our use of your information, and how you may contact us if you have further questions about our use of your information.

Please read this Privacy Policy carefully and in its entirety. It contains important information applicable to you and is binding on all those who access, visit, and/or use our Site. When you provide information to Bobby Hotel or use the Site, you are indicating your understanding and acceptance of the terms of this Privacy Policy. If you do not agree to be bound by all the terms herein or any subsequent modifications, you should not access or use our Site and you should not provide your information to Bobby Hotel.

We may update or modify this Privacy Policy at any time by posting the amended version, including the effective date of the updated version. Please review this Privacy Policy periodically for any updates or changes. If, at any time, we decide to disclose or use your Personal Information (as defined below) in a method different from that specified at the time it was collected, we will announce such material changes to this Privacy Policy by posting the amended version on our site. This Privacy Policy is incorporated into our Website Terms of Use.

This Privacy Policy contains the following information, which you can access by scrolling down:

• Information We Collect About You
• Website Usage Data and Other Computer Information Collected
• How We Use Your Information
• Disclosing Information
• How We Safeguard and Store Your Information
• Your Rights and Options Regarding Your Personal Information
• Special Notice to Non-U.S. Users Regarding Data Transfers
• Policy on Children’s Information
• Policy on Sensitive Personal Information
• Links to Other Websites; Social Network Sites
• How to Contact Us

We obtain information about you and your use of our Site when you provide it voluntarily and also automatically when you use the Site. For example, we collect information from you when you book a stay with us on our Site, sign up for a newsletter, or otherwise sign up to receive communications from us. The information we collect can include “Personal Information”, which is information that directly or indirectly identifies or relates to, or can reasonably be associated with or linked to, a particular individual or household.

Personal Information

Personal Information that you provide or that we might otherwise collect might include, but is not limited to, the following categories:

• Identifiers: first and last name, mailing address, email address, telephone number, unique personal identifier, and Internet Protocol (IP) address.
• Financial Information: name, billing address, and payment information (including credit or debit card number and type, and expiration date).
• Professional or Employment-Related Information: job title and company.
• User Data: records of transactions and other data or other information entered voluntarily into a contract form via the Site that personally identifies you.
• Internet or Other Electronic Network Activity Information
• Browse history. Data about the webpages you visit.
• Search history. Data about the search terms you enter.
• Device, connectivity, and configuration data. Data about your device and nearby networks, including regional and language settings.
• Geolocation Data: data about your device’s location, which may be inferred from your IP address.
• Sensitive Personal Information: driver’s license, passport, or other government-issued identification number.

We may also collect non-personally identifiable information, which is information that does not identify or relate to an individual and that is obtained automatically when you access or use our Site, or that may be obtained by removing all identifiers from Personal Information (e.g., by aggregating data).

Collection Methods

Most of the Personal Information we receive relates to your access to and use of our Site, and you generally control the amount and type of information you voluntarily provide to us when using the Site. We will offer you choices when we ask for Personal Information whenever reasonably possible.

In some instances, we automatically collect certain types of information when you use our Site or correspond with us. For example, we may collect information through the following methods:

• Website Forms: Information voluntarily provided by individuals through our Site for the purpose of receiving or participating in our services (such as booking a hotel stay or registering for events), including any chatbox feature on the Site.
• Email and Phone Call Communication: Information may be shared during interaction with our team.
• Communication opt-in and opt-out: Individuals have the option to subscribe/unsubscribe to our newsletter(s) and other email communications.
• Cookies: For more information regarding our use of Cookies on the Site, please see the “Website Usage Data and Other Computer Information Collected” section below.

In addition, we may also collect Personal Information about you from third parties in connection with our Site, including from the following sources:

• Software and service providers (including hosting providers, customer service providers, and payment processors)
• Email, chat, and other communications service providers
• Data analytics service providers
• Business partners
• Social network sites
• Promotional partners

If we combine or associate information from other sources with Personal Information that we collect through the Site, we will treat the combined information as Personal Information in accordance with this Privacy Policy.

When you use our Site, we automatically collect certain computer information by the interaction of your web browser with our Site. This can be Personal Information or non-personal information that is collected about you when you are using the Site, and may include:

• Information about your interactions with our Site, which includes the date and time of any information you enter into our Site and pages visited.
• User Content you post to our Site including messages you send and/or receive through our Site and your interactions with our customer service team.
• Technical data, which may include URL information, Cookie data, web beacons, and other tracking technology information, your IP address, the types of devices you are using to access or connect to our Site, unique device IDs, device attributes, network connection type and provider, browser type, language, and operating system.

Further details about the technical data that is processed by us can be found below.

Cookies and Other Tracking Technologies

Our Site and our third-party service providers may use Cookies, unique identifiers, and similar technologies to collect information about the pages you view, our Site’s functions that you access, the buttons and icons you click, and to remember certain information and settings to make it easier and more efficient for you to use our Site.

“Cookies” are small data files that are downloaded onto your computer or mobile device when you use our Site, which are unique to your device or account. Cookies help us learn which areas of the Site are useful and which areas need improvement, and Cookies make it easier for you to use our Site by saving your preferences so that we can use these and improve your next and subsequent visits to our Site, e.g., by eliminating the need to register multiple times for registration-required content.

Pixels, web beacons

We or our third-party partners may use invisible pixels or beacons on our Site to count how many users access or use certain pages, features, or content. This information is collected and reported in the aggregate. We may use this information to improve our current Site offerings and to develop new products or services. We use all of this information to analyze trends among our users to help improve our Site. 

Third-party Cookies and tracking technologies

In addition to performing our own analytics and providing content and advertisements on our Site and elsewhere online, we may work with third parties and other vendors who provide us with information and services relating to our advertising and analytics. These service providers may set and access their own tracking technologies on your device (including Cookies and web beacons) and may otherwise collect or have access to information about you. Some of these parties may collect Personal Information over time when you visit the Site or other online websites and services. We may disclose website usage data and other de-identified, non-personal information about visitors with third-party advertising companies, analytics providers, and other vendors for analytics and advertising purposes. In some cases, we may customize messages to you based on information that we have about you.

When we use Cookies or other similar technologies, we may set the cookies ourselves or ask third parties to do so on our behalf. Most web browsers can be set to disable the use of Cookies, and you can choose whether to accept cookies by changing the settings on your browser or device, as discussed further below in “**Your Rights and Options Regarding Your Personal Information.**”

The information we gather enables us to provide the Site and our services and to personalize, improve, and continue to operate the Site. We use Personal Information for the following purposes:

Identifiers
• To provide requested materials and services.
• To complete the requested transaction.
• To contact you with questions or issues related to your booking or other purchase.
• To respond to inquiries, provide information, communicate updates about the Site, our events, and send our newsletter.
• To allow you to participate in interactive features of our Site.
• To design, administer, and improve our Site and for research and analysis to operate and improve our materials and Site, including to enhance the functionality and user experience of our digital processes on our Site.
• To detect, prevent, and address technical issues, to monitor for fraudulent or illegal activity, to enable security measures, and to identify and repair errors in the Site.
• To conduct analysis to improve our Site and services.
• To work with our service providers who perform certain business functions or services on our behalf.

Financial Information
• To provide requested materials and services.
• To complete the requested transaction.
• To contact you with questions or issues related to your booking or other purchase.
• To respond to inquiries or provide information.
• To work with our service providers who perform certain business functions or services on our behalf.

Professional or Employment-Related Information
• To provide requested materials and services.
• To complete the requested transaction.
• To recruit and evaluate job applicants and candidates for employment, and to conduct background checks.
• To respond to inquiries, provide information, communicate updates about the Site, our events, and send our newsletter.

User Data
• To provide requested materials and services.
• To complete the requested transaction.
• To contact you with questions or issues related to your booking or other purchase.
• To respond to inquiries, provide information, communicate updates about the Site, our events, and send our newsletter.
• To allow you to participate in interactive features of our Site.
• To design, administer, and improve our Site and for research and analysis to operate and improve our materials and Site, including to enhance the functionality and user experience of our digital processes on our Site.
• To detect, prevent, and address technical issues, to monitor for fraudulent or illegal activity, to enable security measures, and to identify and repair errors in the Site.
• To conduct analysis to improve our Site and services.
• To work with our service providers who perform certain business functions or services on our behalf.

Internet or Other Electronic Network Activity Information
• To allow you to participate in interactive features of our Site.
• To design, administer, and improve our Site and for research and analysis to operate and improve our materials and Site, including to enhance the functionality and user experience of our digital processes on our Site.
• To detect, prevent, and address technical issues, to monitor for fraudulent or illegal activity, to enable security measures, and to identify and repair errors in the Site.
• To conduct analysis to improve our Site and services.
• To work with our service providers who perform certain business functions or services on our behalf.

Geolocation Data
• To provide you with location-based services.
• To monitor the usage of our Site.
• To conduct analysis to improve our Site.
• To customize the Site to your preferences and location.

Sensitive Personal Information
• To provide our services and complete the requested transaction.
• To contact you with questions or issues related to your booking.
• To detect, prevent, and address technical issues and provide customer support.

Anonymized Information
We may use non-personal information that may be created or derived from your Personal Information or usage of our Site that has been anonymized, aggregated, and we may use such non-personal information for purposes that may include data analysis, improving our Site, advertising, and developing new features and functionality within our Site.

We do not sell or rent your Personal Information to third parties in exchange for money and we will not do so. We may, however, disclose non-personal information with third parties at our discretion. In connection with our Site, we may disclose Personal Information to certain third parties who we engage to help us run our business and perform services on or through the Site, including under the following circumstances:

• Third-Party Service Providers: We use service providers to operate our software and infrastructure, in particular providers which host, store, manage, secure and maintain our Site, its content, and the data we process. This includes our payment processing providers, hosting providers, and communications service providers.
• Marketing Service Providers: We may disclose your Personal Information to marketing service providers that we use to communicate with you or to support the promotion and advertising of our Site and services[, including targeted ads on third party sites].
• Data Analytics Providers: We may disclose Personal Information to general data analytics service providers, such as Google Analytics, a service provided by Google, Inc., to gather information about how you and other users engage with our Site. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners.
• Buyer, Successor of Our Business, or Our Affiliates: We will disclose your Personal Information to any buyer or successor in the event of a merger, reorganization, dissolution, or other sale or transfer of title. We may also disclose your Personal Information to our affiliates and other Bobby Hotel entities.

Additionally, we will disclose your Personal Information to third parties where required by law, where it is necessary in connection with our Site or products, where it is necessary to respond to requests from courts, law enforcement agencies, regulatory agencies, and other public and government authorities, where necessary to protect our rights, privacy, safety or property, and/or that of our affiliates, you, or others, where necessary to detect, prevent, or otherwise address fraud, security, or technical issues, or where we have another legitimate interest in doing so. Bobby Hotel does not disclose Personal Information to public and government authorities absent a court order or other legally enforceable request.

We will retain Personal Information we collect for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required to comply with our legal, accounting, or reporting obligations. Additionally, we may continue to store your Personal Information contained in our standard back-ups. This applies to all categories of Personal Information in use by us. We will retain non-personal information for internal analysis purposes.

The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security. Any transmission of Personal Information is at your own risk. By using our Site, you acknowledge and accept these risks. As a result, we cannot guarantee or warrant the security of any information you disclose or transmit to us or that are otherwise provided to us and we cannot be responsible for the theft, destruction, or inadvertent disclosure of information. It is your responsibility to safeguard any passwords, ID numbers, or other special access features. Any transmission of information is at your own risk.

If you need assistance with updating your Personal Information or removing yourself from our mailing lists, please contact us using any of the methods provided on our Site or listed under “How to Contact Us” below.

Marketing Preferences.

You have choices about how we use your Personal Information to communicate with you, send you marketing information. By providing your email address to us, or otherwise communicating with us via the Site, you consent to receive phone calls and/or emails form us or on behalf of us and/or our affiliates may contact you about your inquiry. You can opt out from receiving future marketing communications from us at any time by:

• Using the unsubscribe function in the email you receive from us; or
• Contacting us as set forth under “How to Contact Us” below.

Personalized Advertising; Opting Out of Interest-Based Advertising.
If you do not wish to participate in our advertising personalization programs, you can opt-out by following the directions provided within the applicable advertisement, or through disabling ad cookies through your browser settings. You also may opt out of receiving interest-based ads from Amazon, Facebook and Google. You will continue to see ads on each platform, but they will not be personalized as a result of your actions on our website. Please visit the links below if you wish to opt out or update your preferences.

[Generally, you can opt-out of the collection of data across unaffiliated sites over time for interest-based advertising and other purposes from companies participating in the Digital Advertising Alliance (DAA) Consumer Choice Page at www.aboutads.info/choices and from members of the Network Advertising Initiative (NAI) at www.networkadvertising.org/choices.

Please note that we and other companies may still collect information when you are online, and opting out through these mechanisms does not opt you out of being served advertising. You will continue to be served generic ads while online.]

Cookies. In addition, as noted above in “Website Usage Data and Other Computer Information Collected” you can choose whether to accept Cookies by changing the settings on your browser or device and/or by interacting with the cookie banner (the cookie banner may appear at the bottom of our Site the first time you come to visit the Site and may appear in the footer of our Site). However, if you choose to disable Cookies, your experience with our Site may be impaired and some features may not work as they were intended.

Additionally, you may select a “do not track” setting on your web browser. However, these features are not yet uniform, so we do not currently respond to such features or signals. Therefore, if you select or turn on a “do not track” feature in your web browser, we and our third-party providers may continue collecting information about your online activities as described in this Privacy Policy.

Social Network Sites. You can choose to limit the data that third-party services (e.g., Social Network Sites) disclose to us using the options provided to you by the applicable third-party service (for example, the options provided by a Social Network Site when you connect your social media account with our Site). You can also disconnect your use of our Site from the third-party service at any time using the options provided to you by the applicable third-party service. Please note, however, that if you disconnect from the third-party service, that will not delete the data we may have previously collected while you were connected.

Your information, including Personal Information, may be transferred to – and maintained on – computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

If you are located outside the United States and choose to provide information to us, please note that we are a U.S. company, and we transfer information to the United States for processing. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Our Site is not created for anyone under the age of 18 (“Children” or “Child”). By using the Site, you represent that you are at least 18 years old. If you do not meet this age requirement, then you must not access or use our Site. If you are a Child, please do not use our Site and do not provide information to us. We do not knowingly collect Personal Information from anyone under the age of 18, and we do not target the Site to Children. If you are a parent or guardian and you are aware that your Child has provided us with Personal Information, please contact us through one of the methods listed under “How to Contact Us” below. If we become aware that we have collected Personal Information from a Child, we will take reasonable steps to delete such information.

For more information about the Children’s Online Privacy Protection Act (COPPA), which applies to websites that direct their services to Children, please visit the Federal Trade Commission’s website https://www.ftc.gov/tips-advice/business-center/guidance/complying-coppa-frequently-asked-questions.

This Privacy Policy does not apply to the practices of third parties that we do not own or control, including but not limited to any third-party websites, services, and applications that are linked or made available through our Site (“Third Party Services”). While we attempt to facilitate access only to those Third Party Services that share our respect for your privacy, we do not take responsibility for the content, actions, or privacy policies of those Third Party Services. You understand that these Third Party Services are not under our control and not subject to our Privacy Policy, and you should exercise caution when deciding to disclose any Personal Information through those Third Party Services. You also agree and acknowledge that we will not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any content, services, resources, or goods on or through any such Third Party Service. We encourage you to carefully review the privacy policies of any Third Party Services you access.

The Site may also be integrated with or link to third-party social networks and other platforms (“Social Network Sites”). For example, the Site may contain buttons and/or hyperlinks that direct users to our social networking pages (such as Facebook or Instagram) or enabling you to “like” or “share” the Site’s content to such Social Network Sites. If you choose to access, visit, and/or use any Social Network Sites that may be integrated with our Site, we may receive your Personal Information and other information about you and your computer, mobile, or other device that you have made available to those Social Network Sites, including information about your contacts through those services. Some Social Network Sites will facilitate or enhance or personalize your experience on our Site. If you choose to post information to a Social Network Site or other online service, that information may be publicly displayed and the Social Network Sites may have access to information about you. Your decision to use a social networking service in connection with our Site is voluntary. However, you should make sure you are comfortable with the information your Social Network Sites may make available by reviewing privacy policies of those providers and/or modifying your privacy settings directly with those networking services. Bobby Hotel is not responsible for the use made by Third Party Services, including Social Network Sites, of Personal Information you post or otherwise make available in public areas of our Site and other online communities.

If you have any questions, concerns, or inquiries regarding this Privacy Policy or our privacy practices, please contact us at:

Email: privacy@bobbyhotel.com
Phone: (615) 782-7100
Mail: Bobby Nashville, 230 4th Ave, Nashville, TN 37219, attn: Marketing